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ABOUT ME

Welcome to Entyce Beauty - Where Artistry Meets Expertise

I’m Sharon Niumata, the founder and creative force behind Entyce Beauty, with over 20 years of experience in the dynamic beauty industry.

My journey began in beauty therapy, but my passion for makeup artistry soon took centre stage. Over the years, I’ve honed my skills across diverse roles, from retail specialist positions with YSL and Estée Lauder to high-profile projects in television, runway, editorial, and e-commerce campaigns. I’ve had the privilege of working at iconic events like NZ Fashion Week, on-set for music videos, and in studios creating timeless headshots and portraits.

While living in the stunning Fiji Islands, I launched my own bridal hair and makeup business, catering to international brides – an invaluable experience that taught me the importance of personalization and excellence in service. After returning to New Zealand, I continued to expand my skill set by training in cosmetic tattooing, recognizing its growing significance in enhancing beauty with precision.

My career also includes time as a tutor and as a Technical Trainer for Jane Iredale, where I discovered my love for educating others. These experiences fueled my passion for teaching and sharing my knowledge, preparing me for my future vision.

Now, I run a health-licensed home-based studio in Pukekohe, offering tailored beauty services such as brow design, lash enhancements, and cosmetic tattooing. My signature style is all about enhancing natural beauty to help you feel confident, radiant, and uniquely you.

None of this would be possible without the incredible clients who have trusted me throughout my career—many of whom I’ve had the pleasure of working with for over a decade. Thank you for your continued support and inspiration.

As I look to the future, I’m excited to channel my expertise into education, empowering others to thrive in the beauty industry. Whether you’re here for personalized services or to join me on your learning journey, I can’t wait to meet you and help you achieve your goals.


 

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